AI·Set·Up

Our work

Systems we've installed,
running inside real teams.

Four firms, four installs. The first has a full case study, told mostly in the founders' own words. The rest are summarized below it.

01Sasquatch VenturesHolland, MI

Managed AI Department · Full case study

Sasquatch Ventures: Five to ten hours a week, back.

It almost feels like I’m getting a business day back.

Chris Marlink, co-founder

A two-founder marketing agency. We mapped how they actually work, then installed an assistant inside those workflows. They named it Bigfoot.

Read the full case study

More installs, summarized.

02Quality Cold CallHolland, MI

Cold-call workflow install

Pulled cold calling into one workflow, end to end.

Cold calls lived across spreadsheets, lists, and tabs, and follow-ups disappeared after the call. Now one assistant runs the whole arc: it helps reps pick targets, pulls a call list via Apollo, researches each prospect, and keeps a running record of notes, follow-ups, and timing after every call.

03Paraco · Fractional COONYC

Operator support install

Held the operating context across multiple firms at once.

As a fractional COO, Rachel operates inside several firms at once — email, Slack, DMs, and calendars for each client, with no single place to hold the threads. Her assistant now watches every signal source, separates what needs her from what can wait, and keeps one source of truth across the firms she supports.

04Memory BrightTraverse City, MI

Shared team memory install

Replaced isolated AI chats with one shared team memory.

Everyone was using ChatGPT and Claude alone, rediscovering the same answers. Their internal chat looks like the tools they already knew, but it is grounded in the organization — shared context carries across threads and teammates, and live web access keeps it current. One team memory instead of isolated chats.

We publish full case studies as clients clear them.

Want a system like one of these?

Every install above started with the same 30-minute fit call. Describe the firm; we'll tell you what would actually help.