Case study · Marketing firm · Holland, MI

The firm that named its AI assistant Bigfoot.

Sasquatch Ventures is a marketing firm run by two founders, Chris Marlink and Chandler Karadesh. We mapped how they actually work, then installed an assistant inside those workflows. They named it Bigfoot. It now runs their research, drafts their documents, and reads their inbox like a fractional CFO. Here is the whole story, mostly in their words.

Chandler Karadesh on how the engagement went

Client: Sasquatch Ventures
Business: Marketing firm
Base: Holland, MI
Founders: Chris Marlink, Chandler Karadesh
The assistant: “Bigfoot”
Time back: 5 to 10 hours a week

What it adds up to

“On a slow week it’s saving us at least five hours. On a heavy week, easily ten between the both of us.”
Chandler Karadesh, co-founder

“It almost feels like I’m getting a business day back.”
Chris Marlink, co-founder. “Very often it just allows me to focus on much more high-value tasks on behalf of my clients and business development.”

Chandler Karadesh on the hours Bigfoot hands back

How it happened

They knew AI could help. They couldn’t tell which ideas were real.

Two founders, a growing client list, and a lot of noise about AI. Chris and Chandler had ideas about what an assistant might take off their plate, but no way to separate the realistic ones from the wishful ones, and no interest in bolting on another tool that would sit unused.

“We had ideas about what might be possible, but we didn’t really know how to turn them into reality, and we didn’t know how to vet whether they were actually realistic.”
Chandler Karadesh

The install: permissions first, then off to the races.

We started the way we always do. Map the real workflows, ask for exactly the permissions the assistant needs, and set it up inside the tools the team already uses, so nothing new has to be learned.

“He explained the need for various permissions, and once he had those, he was off to the races. It was really very painless in terms of the setup.”
Chris Marlink

Chris Marlink on the setup

What Bigfoot does every day

Three jobs it took over, and never gave back.

Chandler Karadesh on daily research

Research that arrives as finished documents.

Every day, Bigfoot hunts down sources for the plans the firm is building, then turns what it finds into the actual deliverable: the doc, the spreadsheet, whatever the outcome needs to be.

“That’s a use case that has saved me hours every single week.”

Work formatted for the tools they already live in.

Whiteboard notes used to need translating into Office 365 or Gmail by hand. Now the drafting, formatting, and edits happen directly in the environment where the work already lives.

“It’s creating documents, drafting things, doing research and edits within the environment where we’re actually working. That’s been a huge advantage for us.”

Chandler Karadesh on working in one environment

Chris Marlink on his morning digest

A finance digest every morning, like a fractional CFO.

Bigfoot reads the inbox overnight: invoices sent, invoices due, anything outstanding, anything that transacted. Chris gets one report each morning instead of combing through email to keep the books straight in his head.

“All that stuff used to just live in my mind. Now it comes to me in a very simple digest that I can use every single day.”

What they’d tell another firm

Chandler Karadesh on where to start

“I would never go back to the time before having Bigfoot. It’s helped us grow our business at a responsible rate without adding too much overhead too quickly.”
Chandler Karadesh

“Be imaginative. It’s functionally like having a smart assistant that really gets you, understands your processes, and can help you get a first start on many of those things.”
Chris Marlink

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